For the first time in Austin’s history, local businesses, non-profits, and City of Austin cultural centers are joining a new campaign to leverage community awareness for the observation of Dia de los Muertos from mid-October to the first week of November throughout the Austin area.
Representatives from various organizations will join Council Member Mike Martinez at a press conference at 10 a.m. on Thursday, October 9th on the City Hall Plaza to launch the new campaign and the website, http://www.AustinDaysoftheDead.com along with its program guide to publicize the ever-widening scale of associated events.
Dia de Los Muertos (Day of the Dead) is a Mexican celebration observed throughout Latin America to honor friends and family members who have died.
Dia de los Muertos honors the dead with festivals and lively celebrations. Dia de los Muertos has both indigenous origins from the Aztec festival for Mictecacihuatl, the Lady of the Dead, and Catholic origins from the Spanish conquistadors’ All Saints and Souls Day.
Every year, from mid-October to the first week of November, Dia de los Muertos is observed in Austin with numerous activities. It is a ubiquitous combination of parties, processions and vigils, taking place in cultural centers, parks, museums, music venues, shops, restaurants, and schools.
Austin Days of the Dead officially kicks off on October 18th with Mexic-Arte Museum’s parade and festival Viva la Vida Fest.
“Austin’s Dia de los Muertos is part of the city’s culture and heritage,” said Council Member Martinez. “I’m very proud to be part of a coordinated effort to let everyone know what Austin’s Dia de Los Muertos celebration has to offer.” The series of highlighted events are available online at http://www.AustinDaysoftheDead.com.